I'm Jenna 👋🏻 I run the web operation for The Foggy Dog, a $40M DTC pet brand in San Francisco. I'm the single owner of everything that ships to the site — I write the briefs, manage the developers and designers, run the launch calendar, and QA every page before it goes live. Last year that included collaborations with OLIPOP, Rifle Paper Co., Printfresh, and Draper James, plus a sub-brand launch and two custom feature builds.

Before that I was a product designer and marketer at Dishcovery, where I designed screen layouts and flow prototypes in Figma and worked with engineers to ship them to production.

I'm originally from Hawaii, and I've built and run three small businesses since 2014 — swimwear, design, and Hawaii-inspired snacks — across e-commerce, wholesale, and retail, including a partnership with Nordstrom. That's where I learned most of what I know about running a store, and it's why I've built an audience of 40K on TikTok along the way.