Jenna Chai — Web Producer

I run the web operation for a $40M DTC brand.

I'm the single owner of everything that ships to thefoggydog.com — I write the briefs, manage the developers and designers, run the launch calendar, and QA every page before it goes live.

San Francisco · jennamchai@gmail.com · LinkedIn

Case studies

  • Active by TFD

    Led the end-to-end site launch of a new sub-brand — beat its first-week revenue plan by 72%.

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  • Build Your Own Bundle

    Led a custom configurator build from competitive research through launch — 30% YoY growth in walk set sales.

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  • Brand collaborations

    Own the launch pipeline for OLIPOP, Printfresh, Draper James, and Rifle Paper Co. — 20+ launches shipped on schedule.

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