Case study
Build Your Own Bundle — custom configurator
Led a custom build from competitive research through launch.
The products are designed to be bought as sets, but customers were buying single items — finding matching pieces meant hunting across separate collection pages. No off-the-shelf app did what we needed.
What I owned
Competitive research, the UX spec, design direction across two phases, developer management, QA, testing, and analysis.
- Audited configurators across DTC brands to define the interaction model — step count, eligibility, discount visibility, error handling
- Wrote the UX spec that both designers and developers built from: step structure, eligibility rules, discount display logic, edge cases
- Reviewed design through two phases — step differentiation, headline hierarchy, price formatting, mobile breakpoints
- Managed developers through implementation, prioritized the ticket queue, and QA'd across breakpoints and cart states
- A/B tested the launch and analyzed the effect on conversion and order value
Result: 30% YoY growth in walk set sales, 20% lift in average order value.