The launch calendar and every page that ships against it.

• Build the workback schedule backward from launch date across creative, copy, development, and merchandising
• Write the creative and development briefs
• Build the waitlist and early access pages that capture demand pre-launch
• Build the landing pages, collection pages, and PDPs, and write the on-site copy
• Schedule the promo bar, navigation, homepage hero, and interrupter blocks through Launchpad to publish on the hour
• Configure cross-sells, product tags, feed attributes, search boosts, and discount exclusions before launch, not after
• Run every page through a multistep pre-launch QA checklist I built and the team now uses