Case study

Brand collaborations — the launch pipeline

OLIPOP, Printfresh, Draper James, Rifle Paper Co.

Dozens of seasonal collections and collaborations a year. Each has a fixed launch date, a partner with their own approvals, and a marketing campaign already scheduled against it. The site work can't slip and it can't ship broken. This isn't one project — it's a repeatable pipeline, and I own it.

What I owned

The launch calendar and every page that ships against it.

  • Build the workback schedule backward from launch date across creative, copy, development, and merchandising
  • Write the creative and development briefs
  • Build the waitlist and early access pages that capture demand pre-launch
  • Build the landing pages, collection pages, and PDPs, and write the on-site copy
  • Schedule the promo bar, navigation, homepage hero, and interrupter blocks through Launchpad to publish on the hour
  • Configure cross-sells, product tags, feed attributes, search boosts, and discount exclusions before launch, not after
  • Run every page through a multistep pre-launch QA checklist I built and the team now uses

Result: 20+ collections and collaborations shipped in the past year, every one live on its scheduled date.